Learn to attract customers and sell online: buyer personas, content, social media, SEO, email marketing, Google Analytics 4, Google Ads, Meta and TikTok Ads, ecommerce, influencers and LinkedIn.
No sign-up needed: just start reading. Create a free account to save your progress and get your certificate.
Every lesson starts by telling you what you’ll be able to do.
Real-life cases from U.S. households and small businesses.
Check what you learned with immediate feedback.
Practice first, then compare with the solution.
4 levels · 16 lessons · 3h 6min of content
Digital vs. traditional marketing, the marketing funnel, owned, paid and earned media, and the core metrics: CTR, CPC, conversion rate, CPA, CAC and ROAS.
Segmentation by behavior, a buyer persona built from real data, jobs, pains and gains, a provable value proposition and competitor research.
Content pillars, formats, repurposing, a content calendar, batching, the AIDA and PAS formulas, headlines and calls to action.
Choosing platforms with Pew Research data, a profile that converts, what algorithms reward, selling in DMs, TCPA rules for texts and social metrics.
How Google and AI Overviews work, keyword research and intent, on-page SEO, Core Web Vitals, links and Google Search Console.
Lead magnets, CAN-SPAM compliance, Gmail, Yahoo and Outlook sender rules, writing emails, segmentation, automations and revenue per email.
Landing page anatomy, message match, removing friction, honest persuasion under FTC rules, A/B testing and statistical significance.
GA4 concepts and key events, U.S. privacy laws, UTM links, attribution models, KPIs by funnel stage and a weekly dashboard.
The auction and Quality Score, campaign types, structure, match types, negative keywords, responsive search ads, break-even CPA and bidding.
Objectives, Meta Pixel and Conversions API, audiences, funnel structure, Special Ad Categories, creatives, metrics and the learning phase.
CRM and lifecycle stages, lead scoring, automated workflows, AI for research and content, and responsible personalization.
Marketing economics, SMART goals, budgeting backward, the 70/20/10 rule, a 90-day plan and the monthly review.
Relevance, distance and prominence, a complete Business Profile, legitimate reviews under Google and FTC rules, and measuring calls and directions.
Own store vs. marketplaces, sales tax basics, the full math of an order, conversion and order value, abandoned carts and repeat purchases.
Creator tiers, engagement rate, red flags, payment models, the brief, FTC Endorsement Guides, unique codes and UGC usage rights.
ICP and buying committee, LinkedIn and LinkedIn Ads, lead magnets, lead scoring, the funnel worked backward and the marketing-sales SLA.
A practical, complete digital marketing course for small business owners, freelancers, marketing beginners and anyone who wants to attract customers online without depending on an agency. Every lesson is built for the U.S. market, with dollar figures, U.S. platforms and the rules that apply here, from CAN-SPAM to the FTC's Endorsement Guides.
In 16 lessons organized into four levels, you'll go from the fundamentals (the funnel, buyer personas, value proposition, content and social media) to the techniques that drive measurable sales: SEO, email marketing, landing pages, Google Analytics 4, Google Ads, Meta and TikTok Ads, CRM, automation and AI. At the expert level you'll master local SEO with Google Business Profile, profitable ecommerce, influencer marketing and B2B marketing with LinkedIn. One fictional business, a Denver coffee roaster, runs through the whole course, with worked numbers for CAC, LTV and ROAS, interactive quizzes and a practice exercise with a solution in every lesson.
Includes a free downloadable template: an Excel workbook with campaign metrics (CTR, CPC, CPA, ROAS) calculated by formula, unit economics and a 70/20/10 budget, an order profit calculator, a B2C and B2B funnel, a UTM link builder, a content calendar and a weekly dashboard. You'll use it to build your own 90-day marketing plan.
Templates and practice data you’ll use throughout the course. Free, no sign-up.
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