Learn to sell with a proven process: prospecting, cold calls and emails, discovery, presentations, objection handling, closing, negotiation, CRM and metrics, LinkedIn, texting, key accounts and sales management.
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Every lesson starts by telling you what you’ll be able to do.
Real-life cases from U.S. households and small businesses.
Check what you learned with immediate feedback.
Practice first, then compare with the solution.
4 levels · 16 lessons · 3h 31min of content
Sales myths, transactional vs. consultative selling, B2B and B2C, the seven stages, the seller's mindset and sales ethics.
Features, advantages and benefits, your ideal customer profile, who takes part in the purchase, competitors and a sales playbook with proof.
Lead sources, BANT qualification, funnel math, multichannel cadences and lead scoring.
A cold call script, quick responses, cold emails that get replies, LinkedIn, U.S. calling and email rules, inbound leads and the first meeting.
Open questions, the SPIN method, active listening, putting a number on the problem and the customer's decision process.
Consultative presentations, demos, pricing with ROI and good-better-best options, written proposals and presenting to a group.
A five-step method, the most common objections, feel-felt-found and how to prevent objections before they come up.
Advances, buying signals, trial closes, honest closing techniques, the mutual action plan and what to do after a yes or a no.
Preparation, positions and interests, the ZOPA, discount math, concession rules and negotiating with procurement.
Follow-up that adds value, onboarding, churn and lifetime value, upselling and cross-selling, referrals, NPS and complaints.
Setting up a CRM, stage exit criteria, weighted forecast, pipeline coverage, key sales metrics and the weekly pipeline review.
From goal to weekly activity, A/B/C accounts, a weekly routine, commission plans, AI in sales and a 90-day plan.
A buyer-focused profile, target accounts and trigger events, a three-message sequence, content and metrics.
Business texting and WhatsApp Business set up to sell, consultative chat scripts, TCPA-safe follow-up, broadcasts and metrics.
Buying committee roles, MEDDIC qualification, the mutual action plan, a three-year business case and key account management.
Capacity and ramp-up, hiring and onboarding, realistic quotas, OTE commission plans with accelerators, coaching and a manager's dashboard.
A practical sales training course for small business owners, freelancers, account executives, SDRs and anyone who needs to win customers, built for the U.S. market. No high-pressure tricks: you'll learn a consultative method that works in business-to-consumer and business-to-business sales, for products and services, in person, on the phone, by email, by text and on video calls.
Across 16 lessons in four levels you'll learn the whole sales process: building your sales playbook, finding and qualifying prospects with BANT, booking meetings with cold calls and cold emails (while following the TCPA, Do Not Call and CAN-SPAM rules), running discovery with SPIN questions, presenting proposals with a calculated ROI, handling objections, closing, negotiating without giving away your margin, retaining customers and earning referrals, and managing everything with a CRM and sales metrics. The Expert level covers social selling on LinkedIn, selling by text and WhatsApp, complex B2B deals with MEDDIC and key accounts, and how to manage a sales team with quotas, commission plans and coaching.
Every lesson includes ready-to-adapt scripts, funnel, discount and commission math, interactive quizzes and a practice exercise with a solution, and you'll finish with your own 90-day sales plan. Includes a free downloadable template: a sales CRM spreadsheet for Excel or Google Sheets with a pipeline and weighted forecast, pipeline velocity, an activity calculator, commission and OTE calculators, discount costs, customer lifetime value and team capacity, all with working formulas.
Templates and practice data you’ll use throughout the course. Free, no sign-up.
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