Lesson 2 of 16 · Level 1: Beginner

Leadership Styles: Which One to Use and When

  • ⏱ 13 min read
  • ❓ 4 review questions
  • ✍️ Exercise with solution
In this lesson
  1. Where style models come from
  2. Goleman's six leadership styles
  3. Situational Leadership: match the person, not the team
  4. Two philosophies worth knowing
  5. Real case: one Saturday shift, six styles
  6. Common style mistakes
  7. Summary
What you'll learn
  • The six leadership styles Daniel Goleman described, and the phrase that captures each one.
  • When each style helps and when it backfires.
  • How Situational Leadership matches your style to each person's skill and commitment.
  • What transformational and servant leadership mean in practice.
  • How a restaurant manager in Atlanta switches styles during a single Saturday shift.

There is no single "best" leadership style. The leaders who get the best results switch styles depending on the situation and the person in front of them, the way a good golfer picks a different club for each shot. This lesson gives you the most useful style models, real phrases for each style, and a simple way to decide which one a moment calls for.

6leadership styles in Daniel Goleman's 2000 Harvard Business Review article
4mixes of direction and support in the Situational Leadership model
1rule of thumb: pick the style the moment needs, not the one you're comfortable with

Where style models come from

The first well-known study of leadership styles came from psychologist Kurt Lewin and his colleagues Ronald Lippitt and Ralph White in 1939. They compared groups led in an autocratic way (the leader decides everything), a democratic way (the group participates) and a laissez-faire way (the leader steps back almost entirely). Democratic groups tended to be friendlier and more engaged, autocratic groups showed more hostility or passivity, and laissez-faire groups got the least done. The labels are still useful, but modern models are more practical because they tell you when to use each approach.

Goleman's six leadership styles

In "Leadership That Gets Results" (Harvard Business Review, 2000), Daniel Goleman drew on research by the consulting firm Hay/McBer to describe six styles, each rooted in different emotional intelligence skills. In the later book Primal Leadership, Goleman, Richard Boyatzis and Annie McKee renamed two of them, so you'll see both sets of names. His key finding: the leaders with the best results did not rely on only one style; they used several, fluidly.

StyleIn a phraseWorks best when…Backfires when…
Commanding (coercive)"Do what I tell you."There's a crisis, a safety risk or a turnaround with no time to discuss.Used every day: people stop thinking and start waiting for orders.
Visionary (authoritative)"Come with me."The team needs a new direction or the "why" is unclear.The leader is less experienced than the team and the vision feels out of touch.
Affiliative"People come first."Trust is broken, morale is low or the team is under heavy stress.Poor performance goes uncorrected to keep the peace.
Democratic"What do you think?"You need buy-in or the team knows more than you do.It's urgent, or endless meetings replace decisions.
Pacesetting"Do as I do, now."A highly skilled, motivated team needs fast results.Used for long: people burn out and feel micromanaged.
Coaching"Try this."Someone wants to grow and you have time to invest in them.The person isn't interested in developing, or the clock is ticking.

Goleman reported that the visionary style had the most strongly positive effect on team climate, while the commanding and pacesetting styles tended to hurt climate when overused. That doesn't make them "bad." A kitchen fire calls for commanding; a deadline sprint with experts can call for pacesetting. The problem is making them your default.

What each style sounds like at work

  • Commanding: "Everyone out the back door now. We'll talk about what happened later."
  • Visionary: "By summer, I want us to be the place people recommend for brunch in Midtown. Here's why that matters and here's what it'll take."
  • Affiliative: "That was a brutal week. Before we talk numbers, how are you doing?"
  • Democratic: "We need to cut 20 minutes from close. You do it every night. What would you change?"
  • Pacesetting: "Watch how I set up this station. I need all of them looking like this by 4:30."
  • Coaching: "You said you want to run a shift someday. Want to lead tonight's pre-shift huddle? We'll debrief after."

1. A new regional director inherits a team that has missed its goals for a year and no longer knows what the company is trying to achieve. People are capable but confused. Which style should lead the first month?

  • Visionary, to give a clear direction and explain why it matters
  • Pacesetting, to show the team how hard work is done
  • Commanding, because results are poor

The team is capable but lacks direction, which is exactly where the visionary ("Come with me") style helps most. Commanding is for true emergencies, and pacesetting would add pressure without fixing the confusion.

Situational Leadership: match the person, not the team

Goleman's styles help you read the situation. The Situational Leadership model, developed by Paul Hersey and Ken Blanchard in the late 1960s (and later refined by Blanchard as SLII), helps you read the person. Its idea is simple: adjust two dials, directive behavior (telling people what, how and when) and supportive behavior (listening, encouraging, involving), to the person's competence and commitment on a specific task.

Situational Leadership: four combinations of directive and supportive behavior A two-by-two grid. High directive and low supportive is Directing (S1). High directive and high supportive is Coaching (S2). Low directive and high supportive is Supporting (S3). Low directive and low supportive is Delegating (S4). S1 Directing Tell what and how S2 Coaching Explain, ask, encourage S3 Supporting Listen, build confidence S4 Delegating Hand over, check rarely Supportive behavior (low → high) Directive behavior (low → high)
Move through the quadrants as a person grows on a task: S1 for a new beginner, S2 when the early excitement fades, S3 when skill is there but confidence wobbles, S4 for a self-reliant expert.

SLII pairs each quadrant with a development level: the enthusiastic beginner (low competence, high commitment) needs directing; the disillusioned learner (some competence, dipping commitment) needs coaching; the capable but cautious performer needs supporting; and the self-reliant achiever needs delegating. The same person can be an expert at customer calls and a beginner at building the schedule, so diagnose by task, not by person.

2. Maria has run inventory counts flawlessly for two years, but this is her first time doing the quarterly count alone and she's nervous. Which Situational Leadership approach fits best?

  • S1 Directing: give her step-by-step instructions
  • S4 Delegating: hand it over and don't check in
  • S3 Supporting: little instruction, lots of encouragement and a chance to talk it through

Maria has the skill (high competence) but her confidence is shaky. Step-by-step instructions would insult her; disappearing would leave her alone with her doubts. Supporting means asking, "How are you planning to approach it?" and reassuring her.

Two philosophies worth knowing

TransformationalJames MacGregor Burns (1978), Bernard Bass (1985)
Core idea
Inspire people to go beyond self-interest for a shared purpose, instead of only trading rewards for results.
Bass's "four I's"
Idealized influence, inspirational motivation, intellectual stimulation, individualized consideration.
Try saying
"Here's the bigger picture. What would you do differently if this were your company?"
Raises the ceiling
Servant leadershipRobert K. Greenleaf (1970)
Core idea
The leader exists to serve the team's growth and needs; results follow from people who are well supported.
Greenleaf's test
Do those served grow as persons and become healthier, wiser, freer and more autonomous?
Try saying
"What's in your way, and what can I take off your plate?"
Builds trust

Bass contrasted transformational leadership with transactional leadership, which runs on exchanges: hit the target, get the bonus. Transactional tools still matter (people need fair pay and clear expectations), but they rarely produce extra effort on their own.

Real case: one Saturday shift, six styles

Jerome Bell manages Saturday shifts at a 140-seat restaurant in Atlanta's Midtown. For one shift he jotted down every leadership "moment" (a decision, conversation or instruction) and tagged its style. He logged 20 moments:

Jerome's 20 leadership moments on one Saturday

Coaching6 (30%)
Affiliative4 (20%)
Commanding3 (15%)
Democratic3 (15%)
Visionary2 (10%)
Pacesetting2 (10%)

His three commanding moments were all during the 7 p.m. rush: a grease spill, a guest with an allergic reaction and a walk-out on a bill. His six coaching moments were spread across the slower afternoon. That's the pattern you want: commanding reserved for urgent moments, and the most time spent on styles that build the team's ability.

3. In Jerome's log, what percentage of moments used the two styles Goleman found most likely to hurt climate when overused (commanding and pacesetting)?

  • 15%
  • 25%
  • 40%

Commanding 3 + pacesetting 2 = 5 of 20 moments, and 5 ÷ 20 = 25%. Because they were tied to real emergencies and a short pre-rush push, that's a healthy mix.

Common style mistakes

Using one style with everyone because "that's just who I am."

Keep your values constant and flex your behavior to the person and the moment.

Staying in commanding mode after the crisis is over.

Name the switch: "Emergency's over. Now I want to hear how we prevent the next one."

Asking for input on a decision you've already made.

Be honest about the decision rule: "I've decided X. I want your input on how we roll it out."

Delegating to a beginner because you're too busy.

Diagnose by task. A beginner needs directing first, even if it costs you an hour now.

4. An experienced engineer on your team has lost motivation after a project she cared about was canceled. Her skills are excellent. Which combination fits best?

  • Affiliative and supporting: acknowledge the loss, listen and help her reconnect with meaningful work
  • Pacesetting and directing: set a tight deadline and show her how to do it
  • Commanding: remind her that the decision is final

The issue is commitment, not competence. Telling her how to do work she already masters would feel like micromanagement. Listening first, then offering a new meaningful challenge, addresses the real problem.

Practice exercise

For each situation, choose the Goleman style and, where relevant, the Situational Leadership quadrant (S1–S4). Then write the first sentence you'd say.

  1. A fire alarm goes off during a packed lunch service.
  2. Your team must choose between two new scheduling apps, and they'll use it every day.
  3. A new hire on day two is excited but has never used your point-of-sale system.
  4. Your top salesperson wants to become a manager within two years.
  5. After layoffs, the remaining team is anxious and quiet in meetings.
See solution
  1. Commanding. "Everyone, guests out through the front doors now. Servers, check your sections and meet me in the parking lot."
  2. Democratic. "You'll live in this app every day, so I want you to choose. Let's test both this week and vote Friday."
  3. S1 Directing (plus a touch of coaching). "Let me show you the three screens you'll use most. Then you'll ring in a practice order while I watch."
  4. Coaching, with the person in S3/S4 for selling but S1/S2 for managing. "What kind of manager do you want to be? Let's pick one leadership task you can own this quarter."
  5. Affiliative first, then visionary. "This has been hard, and it's okay to say so. I'll share everything I know, and then I'll tell you what I see for this team going forward."

Summary

  • Goleman's six styles are commanding, visionary, affiliative, democratic, pacesetting and coaching; the best leaders use several.
  • Reserve commanding for real emergencies and pacesetting for short bursts with skilled teams.
  • Situational Leadership adjusts direction and support to each person's competence and commitment on a specific task.
  • Transformational leaders inspire beyond self-interest; servant leaders measure success by how much their people grow.
  • Keep your values fixed and flex your behavior; diagnose by task, not by person.

Next lesson: Self-Awareness and Emotional Intelligence. You'll learn the five components of emotional intelligence and practical tools to manage your reactions under pressure.

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